Recognizing the brand’s unique philosophy and strong market performance, Dreamcos is executing a comprehensive rebranding strategy that preserves RUDIA FRAGRANCE’s original identity while broadening its appeal to a wider global audience. Core products—such as the Liposome Vitamin C Serum, Crocodile Oil Cream, Eggplant Water Medical Line, and Spray-type Biotin Ampoule for scalp and hair care—are being enhanced for greater efficacy and functionality. Meanwhile, new product lines are in development.
The transformation is being led by CAMIHOUSE, Dreamcos’s integrated brand incubation platform that supports every stage of brand growth—from product planning and design to content development, marketing, distribution, and global expansion. RUDIA FRAGRANCE is currently undergoing intensive incubation within the CAMIHOUSE system.
Key initiatives under the rebrand include packaging redesign, enhanced customer experience strategies, and expansion into both domestic and international sales channels, including planned launches on major Asian e-commerce platforms such as Tmall, Lazada, and Shopee.
Dreamcos has a proven track record in brand incubation, having led successful cases including ‘Celebitykorea’ and ‘Generalbrands’, and is now positioning RUDIA FRAGRANCE as a flagship project within CAMIHOUSE’s “planning-based incubation” model.
CEO Homin Kang commented, “RUDIA FRAGRANCE, as a high-performance skincare brand built on natural and vegan ingredients, is set to evolve into a trusted and sustainable global brand under the CAMIHOUSE system. Dreamcos continues to grow by respecting each brand’s unique identity while accelerating their success.”
Looking ahead, Dreamcos plans to further expand the global footprint of independent beauty brands through CAMIHOUSE, contributing to a stronger and more innovative brand ecosystem within Korea’s cosmetics industry.
[글로벌에픽 황성수 CP / hss@globalepic.co.kr]
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